GEO Assessment for AI Visibility

Understand how clearly AI assistants and search engines can interpret your business website.

AI systems are changing how people discover businesses. Customers may now ask tools such as ChatGPT, Google Gemini, Microsoft Copilot, Perplexity and other answer-based systems to explain, compare or recommend services.

If your website is unclear, inconsistent, missing trust signals or difficult to extract, these systems may misunderstand your business, miss important services, or describe you in a vague way.

The NCD GEO Assessment identifies these weaknesses and turns them into a practical action plan.

Introductory price: £149

The GEO Assessment Professional Report is currently available at an introductory price of £149.

The shift from search results to AI answers

People are no longer only browsing search results. They are asking direct questions such as:

• Who offers this service near me?
• Which company should I trust?
• What is the best option for my situation?
• Which local provider can help with this problem?

AI systems do not read websites like humans. They extract, interpret and summarise information from pages, structure and public signals. Most websites were not designed for this.

What is GEO?

GEO stands for Generative Engine Optimisation. It focuses on how clearly your business can be understood by AI assistants, search engines and answer-based discovery systems.

Traditional SEO often focuses on rankings, keywords and backlinks. GEO focuses on whether your website clearly communicates:

• What your business does
• Who you help
• Where you operate
• How customers can contact you
• Why your business can be trusted
• Whether your services are structured clearly enough for AI systems to extract and summarise

This is not AI-written content. It is a structured assessment of your website’s clarity, trust signals and machine-readability.

Why this matters

AI systems may ignore or misrepresent a business when the website does not provide clear, consistent and extractable information.

Common issues include:

• Important services are hidden inside broad marketing text
• The business location or service area is unclear
• Contact routes are not obvious
• Trust signals are weak or hard to verify
• Services are not structured into clear sections
• Technical signals such as schema, robots.txt or llms.txt are missing or incomplete
• FAQs and direct answers are not easy to extract

For small businesses, these problems can reduce clarity, trust and enquiry potential.

What the GEO Assessment checks

The NCD GEO Assessment reviews your website across key areas:

Business clarity
Can the website clearly explain what the business does, who it helps, where it operates and what the next step is?

Local and trust signals
Are contact details, service area, reviews, examples, accreditations, business identity and trust evidence visible enough?

Content structure
Is the website organised in a way that helps visitors, search engines and AI systems understand the services?

Technical machine-readability
Are technical signals such as robots.txt, llms.txt guidance, schema, crawler access and semantic structure helping or limiting extraction?

Recommendation readiness
Does the business provide enough clear and trustworthy information to be represented confidently?

Priority action plan
What should be fixed first, and what practical content or technical improvements should be made?

How the process works

1. Purchase the GEO Assessment Professional Report.
2. Receive secure GEO access details by email.
3. Submit your website and business details through the protected intake form.
4. NCD’s GEO engine assesses your website.
5. Your secure dashboard and downloadable PDF report are generated.
6. NCD may review reports internally for quality control and service improvement.

What you receive

Your GEO Assessment includes:

• A secure online dashboard
• A downloadable PDF report
• GEO score and supporting pillar scores
• Critical blockers
• Priority fix order
• Copy-ready homepage improvement text
• Copy-ready FAQs
• llms.txt recommendation
• Schema developer brief
• Trust signal checklist
• Developer handover checklist
• AI simulation showing how your website may currently be understood and how it could be improved

The report is designed for business owners, decision-makers and developers. It explains the issues in plain English and gives practical next steps.

Who this is for

The GEO Assessment is suitable for:

• Local service businesses
• Clinics, studios and beauty businesses
• Consultants and professional services
• Training providers
• Trades and specialist service businesses
• Small businesses that depend on website enquiries
• Businesses preparing for future AI-driven search behaviour

It is less suitable for:

• Large-scale e-commerce stores with thousands of products
• Affiliate-only websites
• Businesses expecting guaranteed AI mentions
• Businesses looking for instant rankings or automated results

What this service does not include

To keep the assessment clear and affordable, this service does not include:

• Guaranteed AI mentions
• Guaranteed rankings, traffic, enquiries or sales
• Website implementation work
• Backlink building
• Ongoing monitoring
• Subscription support

The assessment shows what needs improving. Implementation support can be quoted separately.

Why not just ask ChatGPT?

AI chat tools can give general suggestions, but they do not provide NCD’s controlled assessment workflow: purchase entitlement, structured intake, dashboard, PDF report, scorecard, priority fix order, schema brief, llms.txt guidance, developer handover and quality-control process.

The NCD GEO Assessment is designed as a structured diagnostic and action report, not a casual AI opinion.

Optional implementation support

After receiving your report, you can give it to your developer or ask NCD to quote separately for implementation.

Possible implementation work may include:

• Homepage clarity improvements
• Service page restructuring
• FAQ content
• Schema setup
• llms.txt creation
• Trust signal improvements
• Technical website fixes
• AI visibility monitoring preparation

Implementation work is not included in the assessment price.

Order your GEO Assessment

Introductory price: £149

You receive secure access to an online dashboard and a downloadable PDF report with practical recommendations, copy-ready content, technical guidance and a developer handover checklist.

FAQ

Will this guarantee that AI recommends my business?
No. AI systems and search engines change constantly. The assessment improves clarity, structure and trust signals, but it does not guarantee inclusion, rankings, enquiries or sales.

Is GEO the same as SEO?
No. GEO overlaps with SEO, but it focuses more specifically on how clearly AI assistants and answer-based systems can understand and represent your business.

How is the report delivered?
You receive secure access to an online dashboard and a downloadable PDF report.

Can my developer use the report?
Yes. The report includes practical recommendations, copy-ready content, schema guidance and a developer handover checklist.

Does NCD make the changes for me?
Not as part of the assessment price. Implementation support can be quoted separately.

How many websites are included?
One GEO Assessment covers one website. Additional websites require separate assessments.

Disclaimer

The GEO Assessment is based on a limited website assessment, submitted business details and available technical signals at the time of the report. It does not guarantee rankings, AI inclusion, traffic, enquiries or sales.